Behind the Hits Story


16 Candles -- Crests

Year: 1958 
Position: Top 5
Label: Coed
 

 

THE DEEJAY DID IT
Deejays have always done a lot more than just play records. In the early days of rock, deejays made the decisions about which records to play on the air. That meant they could flip a record over and make a hit out of the B side if they felt like it. And they frequently did.


The CrestsThe Crests were one of the more colorful groups of their era; the Brooklyn/Staten Island doo-wop quartet was an unusual ethnic mix -- including one Italian, two blacks, and a Puerto Rican -- and was fronted by the powerful lead singer, Johnny Maestro (born Mastrangelo). Formed in the late ’50s they achieved local fame in the New York City area, where they were considered one of the best vocal groups around. After a debut on the tiny Joyce label with “My Juanita”, they moved to the larger Coed Records, where their first release, “Pretty Little Angel,” was a regional hit. But it wasn’t until two important deejays took a fancy to the B side of their second Coed single that the Crests made it onto the national charts and became established as a major group.

     In the early days of rock, a group would often show up in the studio and their label would present them with the songs they were supposed to record. They didn’t have any choice in the matter. In 1958, Coed gave the Crests two songs for their second single. The first was “Beside You,”  a standard doo-wop tune that was expected to get radio airplay. “That song was more in tune with what was happening on the radio back then,” Johnny Maestro recalls, “the real rhythm and blues doo-wop stuff. It had more harmonies, I think. It tended to lean more toward what was happening.” The flip side was “16 Candles,” a teen birthday theme that Maestro remembers as “a little classier,” brought in by staff writers Luther Dixon and Allyson Kent (Dixon co-wrote a ton of rock classics, including “Soldier Boy” and “Mama Said” by the Shirelles).

    Although the infamous payola investigations were just around the corner in late 1958, disc jockeys were still obliviously playing whatever they wanted to, independent of playlists. Alan Freed of New York’s WINS and Dick Clark on ABC-TV, were two of the most influential deejays in America, and they liked “16 Candles” a lot more than “Beside You.” They both played the song incessantly. Soon other disc jockeys began playing that record, which led teenagers to start buying it, which led to the song becoming #2 in the country. It was a clear-cut chain, beginning with a few important jocks who decided what American kids would want to hear. And that’s the way it happened with many tunes. Today “16 Candles” is considered a classic, but we never would have heard it at all if it hadn’t been for Freed and Clark.

FOR THE RECORD: The Crests’ luck was great, but not perfect. A quirk of timing kept “16 Candles” from hitting #l. When the record was at its peak at the end of 1958, the Christmas novelty tune, “The Chipmunk Song” was in the process of selling about two million copies. Nothing could’ve knocked it out of #l.  “16 Candles” was the Crests’ only Top 10 record, although Maestro was back in the Top 10 in 1968 with a different group, The Brooklyn Bridge, singing his first million-seller, “The Worst That Could Happen.”

 
 

 

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